Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Foundations of Digital Marketing and E-commerce
-
Define the fields of digital marketing and e-commerce
-
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
-
Explain the concept of a marketing funnel
-
Understand the elements and goals of a digital marketing and e-commerce strategy
Attract and Engage Customers with Digital Marketing
-
Recognize strategies to build brand awareness among potential customers
-
Explain the purpose of SEO (search engine optimization) and essential SEO terms
-
Optimize website content for SEO
-
Understand search engine marketing (SEM) and how it benefits businesses
From Likes to Leads: Interact with Customers Online
-
Define social media marketing and describe its purpose
-
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
-
Define the goals of a social media campaign
-
Write, design, and repurpose engaging content for social media
Think Outside the Inbox: Email Marketing
-
Understand how email marketing fits into a digital marketing strategy
-
Write effective email copy, subject lines, and preview text
-
Test, execute, and optimize an email marketing campaign
-
Measure and analyze email campaign results
Assess for Success: Marketing Analytics and Measurement
-
Define media planning and strategies
-
Describe what defines a successful marketing campaign
-
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
-
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Make the Sale: Build, Launch, and Manage E-commerce Stores
-
Understand essential e-commerce strategies and practices
-
Explain what e-commerce stores and platforms are and how they work
-
Create an engaging customer experience online using best practices
-
Set up a mock e-commerce store using Shopify
Satisfaction Guaranteed: Develop Customer Loyalty Online
-
Identify common strategies for building customer loyalty in e-commerce
-
Successfully manage client relationships and measure satisfaction
-
Find, apply for, and prepare for interviews and jobs
-
Put together a portfolio and/or resume to present to employers
Requirements
- No degree or experience required.
35 Hours
